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商品广告是人们生活重要的组成部分。随着新经济时代的到来和经济社会的快速发展,怎样让消费者对商品产生强烈的印象并形成视觉上的冲击,提高企业的知名度,并由此带动消费的增长和企业的发展,成为平面广告设计的关键,而视觉版式等元素的加入则可以大大增加商品视觉效果。具有一定视觉冲击的平面广告,能有效提高企业的竞争力和品牌知名度,以彰显企业文化。本文将以大广赛获奖作品为例,对其设计制作过程加以总结和论述。
Product advertising is an important part of people’s lives. With the advent of the new economic era and the rapid economic and social development, how to make consumers have a strong impression of goods and the formation of a visual impact, enhance the visibility of enterprises, which led to consumer growth and business development, a plane The key to advertising design, visual elements and other elements of the layout can greatly increase the visual effects of goods. With a certain degree of visual impact of the print ads, can effectively enhance the competitiveness of enterprises and brand awareness, to highlight the corporate culture. This article will be the Grand Award winning works, for example, the design and production process be summarized and discussed.