《城市品牌形象系统研究》一书,是中南大学孙湘明教授主持的2008年度国家社科基金艺术学项目(08BF52)的最终成果。2012年12月由人民出版社出版。出于对城市品牌形象研究的热衷,从课题研究成果中可以看出作者严谨的治学态度、深厚的理论素养和扎实的科研能力。纵览该专著的研究内容,其特色凸显在三个方面:一、内容深度有创新城市品牌形象研究建立起了城市品牌形象的功能属性、识别特征、定位理论以及系统理论。人们对城市品牌形象的认知和评价过程,实际 The book “City Brand Image System” is the final result of the 2008 National Social Science Fund Project (08BF52) chaired by Professor Sun Xiangming of Central South University. December 2012 Published by People’s Publishing House. Out of enthusiasm for the study of the city’s brand image, the author’s rigorous scholarship, profound theoretical accomplishment and solid scientific research ability can be seen from the research results of the subject. A brief overview of the research content of this monograph highlights its distinctive features in three aspects: First, the depth of the contents of innovative city brand image research has established the city brand image of the functional attributes, identification features, positioning theory and system theory. People’s awareness of the city’s brand image and evaluation process, the actual