随着我国动漫产业的不断完善和发展,动漫衍生品设计方面也取得了较为可观的成绩,并且随着动漫市场的拓宽,衍生产品的市场价值受到各大商家以及收藏者的广泛关注,以致于不断涌现出各种经典动漫角色的周边产品设计,衍生产品最初主要是以玩具、食品、服装以及服装道具等形式进行推广,时至今日推陈出新已经形成了动漫主题公园、主题餐厅等推广形式,种类愈加繁多,所涉及的范围也愈加广泛。由此,本文主要针对动漫衍生品涉及的“独特性”进行分析,客观阐述动漫衍生产品涉及“独特性”的具体表现,并就其中存在的问题提出合理的改善对策,促进动漫衍生产业健康持续发展。 With the continuous improvement and development of animation industry in our country, the design of animation derivatives has also made considerable achievements. With the widening animation market, the market value of derivatives has drawn wide attention from major businesses and collectors. Constantly emerging a variety of classic animation characters around the product design, derivative products initially mainly toys, food, clothing and clothing props and other forms of promotion, until today has been an animated theme park, themed restaurants and other promotional forms, types The more numerous, the more involved. Therefore, this article mainly analyzes the “uniqueness ” involved in animation derivatives, objectively expounds the specific performance of “uniqueness ” related to animation derivative products, and proposes reasonable improvement measures to the existing problems to promote animation Derivatives industry healthy and sustainable development.