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内蒙古广播作为边疆民族地区广播的重要组成部分,承担着国家舆论引导、民族政策宣传、促进民族和谐发展与边疆稳定繁荣等政治任务,然而整体实力还不够强大,资金、技术和人才仍然是制约其发展的主要瓶颈,进行媒体融合的困难与压力明显强于一般广播频率。因此,边疆民族地区广播需要深刻认知全媒体语境下传统广播的现状及未来的发展方向,积极筹划传统广播的战略布局,做好与新媒体的创新融合,实现全媒体构建和联盟式发展,在困境中获得重生。
As an important part of radio in frontier minority areas, Inner Mongolia Radio broadcast undertakes the political tasks of national public opinion guidance, publicity of ethnic policies, harmonious development of nationalities and stability and prosperity of border areas. However, its overall strength is not yet strong enough. Capital, technology and human resources are still restricting its The major bottlenecks in development and the difficulty and pressure of media convergence are obviously stronger than those of general broadcasting. Therefore, broadcasting in frontier minority areas needs a profound understanding of the current situation and future development direction of traditional broadcasting in the context of all media. It actively plans the strategic layout of traditional broadcasting, makes innovations in integration with new media, and realizes the all-media construction and alliance development , Get rebirth in the predicament.