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本文通过对安康市汉滨区户外运动俱乐部的性质与规模、开展活动的内容、经营情况、组织户外运动的形式、营销渠道等进行调查,发现了影响户外运动俱乐部发展的问题,提出了改进措施。要加大宣传力度,加大户外用品销售力度,创新经营方式,不断增加户外运动人口,不断扩大俱乐部规模。
Based on the investigation of the nature and scale of the outdoor sports clubs in Hanbin District of Ankang City, the contents and operation of the outdoor sports clubs, the forms of outdoor sports organizations and the marketing channels, this paper found the problems affecting the development of outdoor sports clubs and put forward the improvement measures . To step up publicity efforts, increase sales of outdoor products, innovative management methods, and constantly increase the outdoor sports population, and constantly expand the size of the club.