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新中国成立初期在广告宣传中强调体现“三为”方针,“广告为社会主义政治服务、为工农业生产服务、为工农兵服务”。为规范橱窗宣传和商店橱窗陈列,国家商业部专门下设了商业组织与技术局(简称组技局)加以管理,各省、市商业部门也设有相应的机构,并制定了明晰法规。1954年,武汉市政府实行《广告管理暂行办法》。1959年商业部在《加强广告宣传和商品陈列工作的通知》中针对橱窗陈列工作,提出了“四性一格”的原则,即政治性、思想性、真实性、艺术性和民族风格,成为中国社会
In the early days after its founding, New China emphasized the principle of “three principles” in its advertising campaigns. “Advertising serves the socialist politics, serves industrial and agricultural production and serves the workers, peasants and soldiers.” In order to standardize the window advertisements and the display of shop windows, the State Department of Commerce has set up a special organization under the Business Organization and Technology Bureau (referred to as the “Group Technology Bureau”) for management. The provincial and municipal commercial departments also have corresponding agencies and formulated clear laws and regulations. In 1954, the Wuhan municipal government implemented the “Interim Measures for Advertising Management.” In 1959, the Ministry of Commerce proposed the principle of “four characteristics and one personality” in the “Notice on Strengthening Advertising and Product Display Work”, that is, political, ideological, authenticity, artistic and ethnic style, and became the Chinese society