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品牌核心价值设定以后,品牌元素的设计就有了明确方向。品牌名称、品牌标志、品牌口号以及产品包装等,就都应该围绕“正宗”的核心价值,体现“价值感”而展开创意和设计金秋九月,江苏张安丰酒业公司王总给我们打来电话,告诉我们张安丰陈皮酒成功上市的消息。然而,在两个月前,王总入行做酒还仅仅是一个想法。那时的他,一无品牌,二无网络,只是与本地一家陈皮酒厂有个初步的合作意向。王总见到我的第一句话便是:“曾老师,我们要赶在中秋节前上市,我们相信你们的实力。”并且当场签下了合作协议,并交付前期策划费用,那时离中秋节还不到两个月。
After setting the core value of the brand, the design of the brand element has a clear direction. Brand name, brand logo, brand slogan and product packaging, should focus on the “authentic” core values, reflecting the “sense of value” and start the creative and design Golden Autumn in September, Zhang Anfeng wine company in Jiangsu Wang We called to tell us about the successful listing of Chang An Feng and Chen Piquor. However, two months ago, Wang was just an idea when he was a winemaker. At that time, he, a brand, two no network, but with a local winery has a preliminary cooperation intent. Wang always see my first sentence is: “Once the teacher, we have to rush in before the Mid-Autumn Festival listing, we believe that your strength. ” And signed a cooperation agreement on the spot, and delivery of pre-planning costs, then Less than two months before the Mid-Autumn Festival.