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传媒市场的细分化趋势日益显现,传媒组织必须选择适于自身发展的目标市场。本文试图通过对传媒目标市场选择模式、营销策略等方面的考察建立分析框架,旨在为深入研究确定方向并为实践提供参考性建议。
The trend of the media market segmentation is increasingly apparent, the media organizations must choose their own target market for development. This article attempts to set up an analytical framework through the investigation of the media target market selection mode, marketing strategy and so on, aiming at providing a reference for further research on determining the direction and practice.