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难道在当前的汽车销售市场中,经销商真的没有利润了吗?近年国内宏观经济下行,汽车市场需求增长放缓,加上各大厂商的抢夺,市场竞争激烈,价格战频频爆发,汽车经销商利润大幅下降,部分经销商甚至亏本卖车。从今年6月公布的经销商百强数据来看,2015年汽车经销商的毛利仅为4.5%,且呈现持续下降的趋势。种种迹象显示,经销商压力巨大,生存环境堪忧。难道在当前的汽车销售市场中真的没有利润了吗?经销商利润分为销售利润和售后利润,整体算来并非无
Is the current car sales market, the dealer really no profit? In recent years, the domestic macroeconomic downturn, the slowdown in demand growth in the automotive market, coupled with the major manufacturers of snatch, fierce market competition, the frequent price war broke out, the car dealership Business profits dropped significantly, some dealers and even selling cars at a loss. Judging from the top 100 dealer data released in June this year, the gross profit of auto dealers in 2015 was only 4.5%, showing a continuous downward trend. There are indications that the dealer pressure, worrying living environment. Is it really no profit in the current car sales market? Distributor profit is divided into sales profit and after-sales profit, the overall calculation is not without