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很多人认为,小米手机走到今天,成功的经验主要是依靠模仿苹果公司的“饥饿营销”;但在雷军看来,小米靠的是“三个坚持”第二届“米粉”节如期于2013年4月9日在北京国家会议中心举行。跟往常一样,雷军站到演讲台上,发布了MIUIV5系统,以及小米2A/2S手机、小米盒子等产品。不同的是,这次雷军给自己的发布会卖了门票,此乃国内破天荒之举,也让人见识了他在互联网界的号召力。事后,雷军将20多万元的门票收入捐给了壹基金。
Many people believe that Xiaomi’s mobile phone has come to the present day, and the successful experience mainly relies on imitating Apple’s “hunger marketing”; but from Lei Jun’s point of view, Xiaomi’s reliance on “three sticks” and “second time” rice flour The “” festival was held on April 9, 2013 at the Beijing National Convention Center. As usual, Lei Jun stood on the speech stage and released the MIUI V5 system, as well as millet 2A/2S mobile phones, millet boxes and other products. The difference is that this time, Lei Jun sold tickets for his own conference. This was the first time in the country and it also made people see his appeal in the Internet community. Afterwards, Lei Jun donated more than 200,000 yuan of ticket sales to the Qiang Fund.