论文部分内容阅读
市场研究公司AC尼尔森首次在 中国发布的“放眼中国市场”2001年中国零售市场调查报告显示:作为世界最具活力的快速消费品市场之一,中国的零售市场在2001年增长率达8％,超市、大卖场和便利店等现代通路的发展,推动了多数品类的增长;在很多快速消费品品类中,本地生产商扮演的角色越来越重要。 本地品牌大打广告 据了解,AC尼尔森最近发布的报告显示,在很多快速消费品品类中,本土生产商扮演的角色越来越重要。本土品牌频频出现在保健品和个人护理用品的前5位品牌排行榜当中。洗发水当中的舒蕾、护肤品中的大宝和小护士以及洗衣剂当中的雕牌,在市场份额上也超过了国外品
Market research firm ACNielsen first released in China, “look to the Chinese market” 2001 China Retail Market Survey Report: As one of the world’s most dynamic fast moving consumer goods market, China’s retail market in 2001 increased by 8%, the supermarket , Hypermarkets and convenience stores have driven the growth of most categories; in many FMCG categories, the role of local producers is increasingly important. Local Brand Advertising It is understood that AC Nielsen recently released report shows that in many FMCG categories, the role of local producers is more and more important. Local brands appear frequently in the top 5 brands list of health products and personal care products. Shure among the shampoos, big treasure and nurse in skin care products, and carving tablets among the laundry detergents also surpassed the foreign ones in the market share