一张报纸的版式,犹如一个人的面孔,是其内在素质的外部表现,具有鲜明的个性特征,是与众不同风格的重要标志。人们从报架和书摊众多的报纸中,不用看报头,一下子就能分辨是哪家的报纸,就是因为读者经过长期阅读,把握了不同报纸版面设计的规律和特点。成功的报纸版面设计,不仅应具有“美化”与“导读”的双重作用,而且应独具风采,让读者一见钟情,激发和吸引其强烈的阅读兴趣,给人以审美的愉悦,增强报纸内容的表现和感染力。作为一张地方性的报纸,版面设计首要的一条,就是要力求生动活泼,给人以和蔼可亲、平易近人的感觉,这是报纸密切联系群众,增强贴近性的需要。一个人过于严肃就要脱离群众,一张报纸版式严肃呆板同样会不受读者欢迎。过去的报纸尤其是党的机关报给人的印象除了内容不离所谓“重大”主题、居高临下,让人可望而不可即外,报纸的版面往往也是呆 The layout of a newspaper, like a person’s face, is an external manifestation of its intrinsic qualities and has distinctive personality traits. It is an important symbol of distinctive style. People from newspaper and bookstore numerous newspapers, without looking at the header, which can be resolved at once a newspaper, because the reader after long-term reading, grasp the rules and characteristics of different newspaper layout. Successful newspaper page layout should not only have the dual role of “beautification” and “guide reading”, but also be unique style, let the readers fall in love at first sight, stimulate and attract their intense reading interest, give aesthetic pleasure and enhance the newspaper content Performance and contagiousness. As a local newspaper, the most important aspect of the layout design is to make it lively and vivid, giving people an amiable, approachable feeling. This is the need for the newspaper to keep in touch with the masses and enhance closeness. A person is too serious to be divorced from the masses, a newspaper layout serious and rigid will not be welcome readers. In the past, newspapers, especially the organs of the Party, gave the impression that in addition to the contents of the so-called “major” theme, commanding, hopeless and unpredictable, the newspaper is often also spent layout