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广州流花服装商圈是国内规模最大、成交额最高的服装批发贸易集散地和国内外知名品牌的交流地。受网络批发市场的冲击,实体服装批发市场的经营面临着新的挑战。本文选取流花商圈具有代表性的18座服装商厦,通过实地调查及对比分析,指明流花商圈转型升级的方向,提出加强公共空间的规划和管理、优化经营模式等发展建议。
Guangzhou Liuhua Clothing Business Circle is the largest and highest turnover of clothing wholesale trade distribution center and well-known brands at home and abroad to exchange. Impacted by the wholesale network market, the physical clothing wholesale market is facing new challenges. In this paper, 18 representative shopping malls in Liuhua district are selected. Through field investigation and comparative analysis, the direction of the transformation and upgrading of Liuhua district is pointed out. Suggestions are put forward to strengthen the planning and management of public space and optimize the business mode.