动画是新世纪创意文化产业的重要组成部分,作为文化软实力的重要元素之一,动画更是语言和民族传统文化散播者。而动画作为民俗艺术的重要载体与传播者,在追求技术性、商业化、利益性的同时,更应承担起传承民族民俗文化这一责任,将民俗艺术与民俗元素应用至现代动画创作中,打造具有浓郁民俗风情的动画产业品牌,加强地域性文化性意识,提升中国在国际的影响力与号召力。 Animations are an important part of the creative and cultural industries in the new century. As one of the important elements of cultural soft power, animations are more of the language and national traditional culture disseminators. As an important carrier and disseminator of folk art, animation should bear the responsibility of inheriting folk custom culture while pursuing technicality, commercialization and profitability. It should apply folk arts and folk elements to modern animation creation and create With a strong folk custom animation industry brand, strengthen regional cultural awareness, enhance China’s international influence and appeal.