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以小组合作学习理论为指导,以教学实践工作为基础,对小组合作学习策略在《营销策划》教学中的应用进行分析探讨,旨在提高《营销策划》的教学质量,为培养更具创新力的人才作点贡献。主要阐述了学生对小组合作学习存在的误区,并针对上述误区,提出了运用小组合作学习策略的整体教学设计;最后,对《营销策划》的小组合作点做了简要提示。主要观点包括:学生在参与意识和参与实施中都存在误区,应该先通过演练简单任务等方法、确保学生理解该学习策略,然后再组织实施形式合理的小组合作学习,并辅以有效的评价方式等。
Based on the group cooperative learning theory, based on teaching practice, this paper analyzes and discusses the application of group cooperative learning strategies in “marketing planning” teaching so as to improve the teaching quality of “marketing planning” and cultivate more innovative Talent for some contribution. The paper mainly elaborates the misunderstanding that the students have on the cooperative learning of the group and puts forward the overall teaching design that uses the cooperative learning strategy of the group according to the above mistakes. Finally, it makes a brief suggestion on the group cooperation of “marketing planning”. The main points are as follows: Students have misunderstandings in the sense of participation and participation in the implementation. Students should first understand the learning strategies by simple tasks such as exercises, and then organize and implement group cooperative learning with reasonable forms, supplemented by effective evaluation methods Wait.