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注重营销,更注重品牌,以品牌促营销,将成为今后房地产市场的营销主流。房地产品牌是开发商通过市场调研分析,根据消费对象的不同,并结合自身的实际情况,将开发出的产品定位在某一特定的位置上。以优质服务,优化居住环境,强调现代设计思想为主的品牌宣传正成为促销热点。品牌的形成主要取决于发展商的开发经验、自身实力和市场容量,并贯穿于规划、设计、施工、营销及售后服务的全过程,在扩大销售渠道的同
Focus on marketing, pay more attention to the brand, promote the brand marketing, will become the mainstream of the real estate market in the future marketing. Real estate brand is the developer through market research analysis, according to different consumer objects, combined with their own actual situation, will develop the product positioning in a particular position. To high quality service, optimizing living environment, emphasizing the idea of modern design based brand promotion is becoming a hot spot. The formation of the brand depends mainly on the developer’s development experience, its own strength and market capacity, and throughout the planning, design, construction, marketing and after-sales service of the entire process of expanding sales channels in the same