1998年9月4日,作为世界最大的喷气式飞机制造公司——美国波音商用飞机集团公司的总裁,罗恩·伍达德不得不被迫接受这样一个残酷的事实,公司董事会撤销了他的总裁之职。仅仅只在总裁宝座上坐了5年时间的罗恩·伍达德,就因为自己那“高举高打”的盲目产销战略给公司带来了50年来的第一次亏损——1.78亿美元而被炒了鱿鱼,就因为自己那“高额回扣”和“技术至上”的固执营销方案使公司利润下降了91%,公司股票暴跌了26%,客户减少到32家而成为“下岗总裁”。 On September 4, 1998, as the world’s largest jet manufacturer, the president of the American Boeing Commercial Aircraft Corporation, Ron Woodard had to be forced to accept the cruel fact that the company’s board of directors withdrew his The post of president. Ron Woodard, who spent just five years on the president’s seat, has given the company its first loss in 50 years for its own blind-selling strategy of “hold high” - 1.78 billion US dollar was fired, because of their “high rebate” and “technology first” stubborn marketing program to corporate profits dropped 91%, the company plunged 26% of the stock, reducing the number of customers to 32 Become a “laid-off president ”.