韩国的跨国企业在最开始进入中国时.看中了中国的制造成本低廉.将中国变成其一个制造基地,将产品行销到中国以外的市场。但是.随着上世纪末中国经济的突飞猛进.三星、LG及韩国现代汽车都加大了中国市场的产品本土化研发力度,迅速将中国培育成韩国跨国企业的巨大市场。从开始的零设计纯制造,到现在的本土化全方位产品研发,韩国跨国企业在中国的本土化设计经历了前所未有的转变。 When South Korea’s multinationals first entered China, they saw China’s manufacturing costs low, turning China into one of its manufacturing bases and marketing its products to markets outside China. However, with the rapid economic growth in China at the end of the century, Samsung, LG and Hyundai Motor Co. both stepped up their product localization efforts in the Chinese market and quickly developed China into a huge market for multinational Korean companies. From the beginning of zero-design pure manufacturing, to now the localization of all-round product development, Korean multinationals in China’s localization design has undergone an unprecedented change.