论文部分内容阅读
随着信息时代的到来,越来越多的公司将通过对知识资产的投资和管理获得成功。公司要想在信息时代的竞争中生存和兴旺发展,就必须利用其战略和能力所派生的衡量和管理系统。市场占有状况、企业的经营效率、员工的素质等因素,已成为企业保持长期竞争优势的关键。为综合反映企业业绩,1992年,美国哈佛商学院著名管理学家卡普兰和诺顿博士创立了平衡记分卡(The
With the advent of the information age, more and more companies will succeed through the investment and management of knowledge assets. Companies that want to survive and thrive in the information age competition must use the measurement and management systems derived from their strategies and capabilities. Factors such as market occupancy, business efficiency, and employee quality have become key to the company’s long-term competitive advantage. In order to comprehensively reflect the performance of the company, in 1992, Harvard Business School famous management scientists Dr. Kaplan and Dr. Norton founded the Balanced Scorecard (The