从1886年德国奔驰成为世界上第一个汽车品牌,汽车发展历经百年巨变,成为人类进入市场经济时代以来最具有商业研究价值和最生动的一本品牌营销教科书。对于汽车而言,品牌就是生命。它不仅是一种交通工具,更彰显身份与地位。国际汽车品牌更是深谙此道。在中国市场的品牌建设上,国际汽车品牌大多通过与本土品牌合资的形式, From 1886, Mercedes-Benz became the first automobile brand in the world. The development of automobile has undergone a tremendous change over the past century, making it the most commercially viable textbook of marketing and marketing for mankind since it entered the market economy. For cars, the brand is life. It is not only a means of transport, but also highlight the status and status. International car brand is well versed in this road. In the Chinese market, brand building, the majority of international car brands through joint ventures with local brands in the form,