在这个注意力经济日渐勃兴的时代,人们更喜欢用感官去认以世界,形象代言人以其形象化、感情化、个性化的特征,能够使业主的形象深入人心。企业在不断推出自己产品的形象代言人,一些地区或城市也在打造自已的形象大使,据说有的学校还评选了自已的“学校形象大使”。 作为一种营销手段,明星、名流名家纷纷走进了形象代言人的行列,商业形象代言已成为我国一些企业实 In this era of increasing attention economy, people prefer to use the senses to recognize the world, the image of the spokesman for its visualization, emotional, personalized features, can make the image of the owners deep into the hearts of people. Enterprises continue to launch their own product image spokesman, some regions or cities are also creating their own image ambassador, it is said that some schools also selected their own “school ambassador.” As a marketing tool, celebrities and famous celebrities walked into the ranks of image spokesmen one after another, and the endorsement of the business image has become a reality for some enterprises in China