我国电视业从它诞生的那天起，在成为当今社会主流媒体的同时，也深深地打上了计划经济的烙印。由于受社会公益事业的性质所制约，长期以来，电视台已习惯于向上级主管部门要多少钱花多少钱，缺乏效率和效益意识，不讲投入和产出，很少甚或没有成本核算，造成人力、物力和财力 Since the day of its birth, China’s TV industry has become the mainstream media in today’s society. At the same time, it has also deeply imprinted the planned economy. Due to the nature of public welfare undertakings, television stations have long been accustomed to asking how much money they will spend on their superiors, lack of awareness of efficiency and effectiveness, ignoring input and output, little or no cost accounting, resulting in manpower , Material and financial resources