山东秦池集团是以大型企业山东秦池酒厂为核心企业组建起的全省重点企业集团。近年来,我们坚持“闯大市场、干大事业、创高效益”的经营指导思想,全方位实施名牌战略,企业有了长足发展,连续3年实现效益翻番增长。1996年销售收入达10亿元,利税2.5亿元,与1995年相比,增长4—5倍。一、拓展市场、提高市场占有率是创建名牌的关键强烈的市场意识是打开市场的内在动力。1992年新一届领导班子上任后,认 Shandong Qinchi Group is a provincial key enterprise group established by the large enterprise Shandong Qinchi Brewery as a core enterprise. In recent years, we have adhered to the management guiding ideology of “big market, great cause, and high efficiency” and implemented the brand strategy in an all-round way. The company has made great progress and achieved doubled growth for three consecutive years. In 1996, sales revenue reached 1 billion yuan, profits and taxes were 250 million yuan, which was 4-5 times that of 1995. First, expanding the market and increasing market share are the key to creating brand names. Strong market awareness is the internal driving force for opening the market. After the new leadership team took office in 1992,