在当今买方市场的态势下,一个企业在开发一种或多种产品之前,首先必做的事情是要评估市场机会,其评估值越接近实际,取胜的把握越大。那么,如何评估市场机会呢? 一要评估市场规模。 就市场规模来说,一个好的市场,其规模越大越好。如果市场规模不够大,从生产经济的角度来说,产品的平均成本与零售价必然变得很高,消费者的购买意愿必然低落。例如,平面壁 Under the current situation of the buyer’s market, before a company develops one or more products, the first thing that must be done is to evaluate market opportunities. The closer the assessment value is to reality, the greater the grasp of winning. So, how to assess market opportunities? First, we must assess the market size. As far as the market size is concerned, a good market will have a better scale. If the market size is not large enough, from the perspective of the production economy, the average cost of the product and the retail price will inevitably become very high, and the consumer’s willingness to buy will inevitably decline. For example, a flat wall