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糖烟酒类产品涵盖了酒类、香烟、饮料、乳品、糖果、休闲食品等诸多产业门类,是社会商品流通和媒体广告传播的重要组成部分,也是时代发展和人们生活变迁的重要见证。虽然糖烟酒类产品涉及到的产品门类很多,但我们依然可以从中看到一些共性的东西。从1996年到2006年的十年间,中国大市场、大流通的局面逐渐形成,消费者需求和媒体格局不断推陈出新,糖烟酒营销也进入了一个全新的时代。
Sugar, alcohol and tobacco products cover a wide range of industries such as alcohol, cigarettes, beverages, dairy products, confectionery and snack foods. They are an important part of the distribution of social commodities and media advertisements. They are also important testimonies of the development of the times and changes in people’s lives. Although there are many different types of products for sugar, alcohol and tobacco, we can still see something in common. From 1996 to 2006, the ten-year period witnessed the gradual formation of the big market and the circulation in China. The demand of consumers and the media are constantly evolving. The marketing of sugar, alcohol and tobacco has also entered a completely new era.