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在目前CPI持续走高、原材料价格上涨的条件下,企业如何保持市场份额?营销策划专家余大洪提出了价值链系统协调的理念作为应对之策。一问:何谓价值链系统?答:价值链系统是由企业价值链与供应商和分销商的价值链共同构成的系统。企业的价值链并不是处在一个真空地带,它与外界具有不可分割的价值联系。企业的价值链上接供应商价值链,下连客户价值链,同时还受到竞争对手价值链的影响。它们共同构成了一个价值链系统。
In the current CPI continued to rise, rising raw material prices under the conditions of how companies maintain market share? Yu Dah Hong marketing planning experts put forward the concept of coordination of the value chain system as a countermeasure. Q: What is a value chain system? A: The value chain system is a system composed of the enterprise value chain and the value chains of suppliers and distributors. Enterprise value chain is not in a vacuum zone, it has an inseparable relationship with the outside world. The value chain of the enterprise connects with the supplier value chain, and even with the customer value chain, meanwhile, it is also influenced by the competitor’s value chain. Together, they form a value chain system.