在报纸上刊登广告,由于载体及印刷手段的制约,一般为黑白效果居多(个别有套色的)。因而,空白在报纸广告设计中是常见的设计手段。空白与图片、文字形影不离。设计者常常有意留出形状不同的空白,有时是大块的空白。从美学角度看,空白与图片以及文字的部分具有同等重要的意义,标题 Advertising in the newspaper, due to the constraints of the carrier and printing methods, the majority of black and white effects are generally (some have color). Thus, blanks are a common design tool in newspaper advertising design. Blank and pictures, text inseparable. Designers often deliberately set aside different shapes of white space, sometimes large gaps. From the aesthetic point of view, the blank and the picture and the part of the text has the same significance, the title