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日前,央视发展研究中心与中国农业电影电视中心共同举办《CCTV传播论坛:CCTV-7农业节目品牌特色研究》,并发布《CCTV-7农业节目传播影响力分析报告》。“三农”领域及电视业界的领导、专家及多家新闻媒体代表参加了论坛,央视网、农视网进行视频和图文直播。此次论坛是央视首次为农业节目举办的专题研讨活动,是探讨农业节目推进差异化竞争和品牌化的一项具体措施。
Recently, CCTV Development Research Center and China Agricultural Film and Television Center co-sponsored the “CCTV Communication Forum: CCTV-7 agricultural program brand characteristics of research” and released “CCTV-7 agricultural program dissemination impact analysis.” “Three Rural ” field and television industry leaders, experts and a number of news media representatives attended the forum, CCTV, Agricultural Network for video and teletext. The forum is the first CCTV organized a special seminar for agricultural programs, is to explore the agricultural programs to promote differentiated competition and brand-specific measures.