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任何一个品牌都希望能长盛不衰,品牌代言人是企业文化的一个部分。长时间以来,名人广告铺天盖地,但商品销路似乎并没有随着广告一路彪升。针对这个现象,著名企业策划大师秦全跃说:不管你搞什么花样,说到底你的产品质量要扛得住,服务要跟得上,否则就没有人买你的帐,秦全跃的一席话道出了品牌及其代言人的内在互动性,这也许解释了——
Any one brand hopes to be prosperous, the brand ambassador is a part of corporate culture. For a long time, celebrity advertising overwhelming, but the sale of goods does not seem to have soared along with advertising. In response to this phenomenon, well-known business planner Qin Quanyue said: No matter what your tricks, in the final analysis your product quality to carry, services to keep up, or no one to buy your account, Qin Quanyue's words out of the brand And its spokesman's inner interactivity, which may explain -