中国加入WTO对中国的文化产业的发展产生深远的影响,如何面对这一重大的全球化挑战,提高中国文化企业的国际竞争能力,全面加强中国文化企业的综合实力,是一个具有紧迫的实践意义和重大的理论意义的课题。文化产业涉及的范围很广,本文将对作为上海的文化产业的一个重要组成部分——电影业改革的现状进行调查,认真总结上海电影业改革的基本经验和成功做法,并就上海电影业在中国加入WTO以后的发展对策提出思考和建议。 China’s accession to the WTO has a far-reaching impact on the development of China’s cultural industry. How to face this major challenge of globalization, enhance the international competitiveness of Chinese cultural enterprises and comprehensively enhance the overall strength of Chinese cultural enterprises is an urgent task Significance and major theoretical significance of the topic. This paper will investigate the status quo of the reform of the movie industry as an important part of the cultural industry in Shanghai, summarize the basic experience and successful practices in the reform of the film industry in Shanghai, China’s WTO accession after the development of countermeasures and suggestions.