广告是一场战争!一场名与利的战争,残酷而激烈;一场关系品牌生存或毁灭的战争;一场胜者高歌猛进、四处圈地,败者黯然退场,远观他人笑傲风云的战争。在这场战争中,策略是战略,媒介是后勤,创意则是攻城掠地的武器。因此创意的重要性毋庸置疑。而在广告创意同质化日趋严重的今天,创意人要有勇气和血性,创意更要有席卷一切的侵略性! Advertising is a war! A war of name and benefit, brutal and fierce; a war on the survival or destruction of the brand; a winner triumphant, surrounded by rumors, the loser sadly exit, far-sighted others flirtatious war. In this war, strategy is strategy, media is logistics, and creativity is a weapon to conquer territory. So the importance of creativity is beyond doubt. In the increasingly serious homogenization of creative ideas today, creative people have the courage and bloody, creative more sweeping all the aggressive!