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由于挂烫机在功能特性上与电熨斗类似,所以其销售渠道也与电熨斗类似,几乎适合于各种销售渠道,无论是家电卖场、百货商场、大型超市、专卖店等传统渠道,还是新兴的电视购物、电子商务、礼品团购渠道,都有挂烫机产品的销售。同其它小家电类似,依据各个渠道的特点和消费对象不同,进入各渠道的品牌和产品分布也表现出了明显的差异化特征,比如百货商场以高端产品和高端品牌为主,售价较高,多为千元以上;而超市的品牌定位和产品价格就比较“亲民”。那么,对于进入行业的厂家和代理商而言,选择什么样的渠道?怎样根据渠道特性进行推广和销售呢?
Because the Garment Steamer is similar in function to the electric iron, its sales channel is also similar to the electric iron, which is suitable for almost all kinds of sales channels. Whether it is the traditional channels such as appliance stores, department stores, hypermarkets, specialty stores, or emerging TV shopping, e-commerce, gift buy channels, have linked hot machine product sales. Similar to other small home appliances, the distribution of brands and products entering various channels also shows obvious difference characteristics according to the characteristics of different channels and consumers. For example, department stores are dominated by high-end products and high-end brands and have higher selling prices , Mostly for more than a thousand dollars; and supermarket brand positioning and product prices on the more “people”. So, for manufacturers and agents to enter the industry, choose what kind of channel? How to promote and sell according to channel characteristics?