论文部分内容阅读
33岁的诗人,4．26亿美元的身价,追求纯美爱情的单身CEO,当这些所有可能引发尖叫的因素,聚集在一个叫江南春的男人身上,他的故事在坊问被无数市井渲染,也就不足为奇。在这个无聊都能变现金的年月里,在这个注意力被称之为经济的时代里,一夜暴富不是问题,问题的关键是暴富之后,如何持续增值。声称喜欢被关注的江南春,似乎有足够的理由让人们持续地关注他。当他一夜之间成为2．7亿美元的富豪后,在不到半年的时间里,他率领着分众不断制造有轰动效应的财富新闻,从1亿美元并购框架媒介,到3．25亿美元鲸吞聚众传媒,并最终一举成为中国最大的户外电视广告网络运营商。这个上世纪 70年代生人的公司领导者颇为崇尚的生意经是:“做有创意的生意”。文人背景出身的江南春,能将剑拔弩张3年的最大竞争对手聚众收编,的确超出不少市场人士的想象力。全球最大的市场调查公司AC尼尔森的调查显示,新分众在楼字电视广告市场占有率达到96．5％ -98％,拥有绝对的市场话语权。不过,现在评价江南春的一统江湖为时尚早。从战略上讲,没有敌人就是危机的开始,在一个独大的市场里,怎样保持该行业的市场竞争性?如何保证受众的利益不受损害?新分众创新的动力在哪里? 这部是江南春下一步不得不面对的问题。有人说,看待敌人的方法,是21世纪公司领导者必修的功课,因为它可能关系到一家公司的成败。一个公司的竞争本质,取决于对手有多强,而非本身拥有多大的资产与能力。中国乃至世界公司发展史上有多少公司在天下无敌的氛围中,从自信满满到危机满满,几乎没有任何公司能保持永远的高峰与成功。具有独占竞争优势的新分众会是个例外吗?
33-year-old poet, worth 426 million US dollars, the pursuit of pure love single CEO, when all these factors may trigger a scream, gathered in a man named Jiang Nanchun body, his story in Square asked numerous market rendering , It is not surprising. In this age of boredom who can turn cash into cash, in the time when attention is called an economy, overnight prosperity is not a problem. The crux of the problem is how to continuously add value after the riches. Jiang Nanchun, who claims to be concerned about, seems to have enough reason to keep a constant eye on him. In less than half a year, after leading overnight to become a $ 270 million regalia, he led Focus to continue making sensational wealth stories from a $ 100 million merger framework to $ 325 million Whale swallow all media, and eventually become China's largest outdoor television network operators. The business-minded business leaders of the 1970s were: “Creative Business.” Jiangnanchun, a literary background background, can gather the biggest competitors of the three years of rapture in confidante and really exceed the imagination of many market participants. According to a survey by ACNielsen, the world's largest market research firm, the new audience occupies 96.5% -98% of the total market for TV commercials and has absolute market power. However, it is still too early to evaluate the unified rivers and lakes of Jiangnan Spring. From a strategic point of view, there is no enemy is the beginning of the crisis, in a dominant market, how to maintain the market competitiveness of the industry? How to ensure that the interests of the audience are not compromised? New Focus innovation where the power? This is Jiangnan Next spring have to face the problem. Some say the way you look at the enemy is a compulsory homework for 21st-century company leaders, as it may relate to the success or failure of a company. The nature of the competition of a company depends on how strong the adversary is and not on how much assets and capabilities it has. How many companies in the history of the development of China and even the world in the world invincible atmosphere, from full confidence to the crisis, almost no company can maintain the eternal peak and success. Is there an exception to the new divisions that have an exclusive competitive advantage?