本文分析了秦腔在文化产业领域的式微和萎缩的原因,认为不在秦腔艺术本身,而在于振兴和发展这一传统文化的方式和措施。我们应借鉴昆曲“青春版”《牡丹亭》这一古老艺术获得新生的成功范例,从政府投入、剧目推陈出新、受众群体挖掘等方面立体应对文化消费的挑战,从而振兴秦腔,发展秦腔这一古老艺术。 This article analyzes the causes of the decline and shrinkage of Qinchao in the field of cultural industry. It does not consider the art of Qinchao itself but the ways and measures of rejuvenating and developing this traditional culture. We should draw lessons from the successful example of the ancient art of Kunqu Opera, “Youth Version” and “Peony Pavilion”, and take the challenges of cultural consumption in terms of government input, dramatization and audience exclusion so as to revitalize Shaanxi and develop Shaanxi Opera. An ancient art.