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自改革开放以来,随着国民经济的不断发展和人们生活水平的不断提高,旅游的发展正在呈现迅猛增长的态势。与此同时,在校大学生的人数也在逐年增加,大学生正处青春年少,喜欢亲近自然,所以成为旅游消费者中的重要组成部分;然而又因其消费能力有限,所以针对大学生的旅游市场还有待开发出更加适合大学生的旅游产品和管理方式。本文在调查的基础上对此课题做简要讨论,有着深刻的现实意义。
Since the reform and opening up, with the continuous development of the national economy and the continuous improvement of people’s living standards, the development of tourism is showing a trend of rapid growth. At the same time, the number of undergraduates is also increasing year by year. Undergraduates are young and prefer to be close to nature, so they are becoming an important part of tourism consumers. However, due to their limited spending power, the tourism market for undergraduates To be developed more suitable for college students tourism products and management methods. This article on the basis of the survey on this subject to do a brief discussion, has profound practical significance.