新技术新模式冲击传统汽车业时,争夺年轻消费者成为关键,因为年轻人的选择代表着未来方向梅赛德斯-奔驰近几年在持续高增速提升销量的同时,没有让豪华车第一品牌的金字招牌褪色或降格,平均单车售价和公司息税前利润都呈上升之势,还让品牌形象变得更年轻、时尚、个性化。同时做好这几个维度并不容易。在车联网、新能源、自动驾驶、汽车共享等新技 The new technology and new model Shock the traditional automobile industry, the fight for young consumers to become the key, because the young people’s choice represents the future direction Mercedes-Benz in recent years, sustained high growth to increase sales at the same time, did not let the luxury car The fading or downgrading of a brand’s signature gold, the average bicycle price and the company’s profit before interest and tax have both risen and the brand image has become younger, more stylish and personalized. At the same time do a good job in these dimensions is not easy. In car networking, new energy, automatic driving, car sharing and other new technologies