人参是一种具有很高创汇价值的出口产品。近年来,人参价格在国际市场上连续跌落,使其价格与价值背离。其原因是:对人参的无形资产认识严重不足、人参深加工的科技含量低、深加工率低;人参及其制品的科研,生产与市场距离过大,产供销信息不灵。因此,必须加强政府对人参业的宏观调控。调整生产计划,加大科技投入,创名优品牌。 Ginseng is a kind of export product with a high value of foreign exchange. In recent years, ginseng prices have fallen continuously in the international market, leaving their prices deviated from their value. The reason is that the knowledge of ginseng’s intangible assets is seriously insufficient, the low-tech content of ginseng deep processing and the deep processing rate are low; the ginseng and its products are too far away from the market for research, production and marketing, and the information on supply and marketing is not working well. Therefore, we must strengthen the government’s macro-control over the ginseng industry. Adjust the production plan, increase investment in science and technology, a famous brand.