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互联网的本质是流量,移动互联网的未来是场景。2017年,距离陈俊良写了他的得意之作——《广告媒体研究》,时间已经整整过去了20年。很多小鲜肉都说,当初是看着这本书长大的(此处省略陈俊良的表情)。“这本书今年再修改时,几万字都被删掉了,因为很多事情现在都不需要做了。”这20年,广告圈发生了翻天覆地的变化,陈俊良说,“做媒体策划时,媒体组合是很重要的事情,比如户外广告投放时,是电视加户外呢,还是加其他媒体,电
The essence of the Internet is traffic, the future of mobile Internet is the scene. In 2017, Chen Junliang wrote his favorite work - ”Advertising Media Research“, which has passed 20 years completely. Many small fresh meat said, originally looked at the book grew up (omitted here Chen Junliang’s expression). When this book is revised again this year, tens of thousands of words have been deleted because a lot of things do not need to be done now. ”" In the past 20 years, the advertising circle has undergone tremendous changes. Chen Junliang said: When planning, the media mix is a very important thing, such as outdoor advertising is the TV plus outdoor or add other media, electricity