上个世纪90年代后期,一家不起眼的名为志力的小公司在山西太原开张了,经营办公用品、兼批发书籍,老板叫王志立。创业初期,公司只有4名员工,两辆送货的三轮车,外加4间简陋的门面房。一无雄厚资金,二无知名度,为了在激烈的市场竞争中生存下来,王志立提出了“一本书、一盒曲别针也要送货上门”的口号,这种“不计成本”的做法收到了成效,公司的局面逐渐打开,客户越来越多。 In the late 1990s, an obscure small company named Zhili opened in Taiyuan, Shanxi Province, running office supplies and wholesale books, and the owner was called Wang Zhili. At the beginning of the venture, the company had only four employees, two delivery tricycles, and four simple facades. There is no abundant funds and no visibility. In order to survive the fierce market competition, Wang Zhili put forward the slogan of “a book and a box of paper clips must be delivered to the door”. This “does not cost” The practice has achieved results, the company’s situation has gradually opened up, more and more customers.