2006年7月初,内蒙古赤峰市上百家超市一下子发起了“牛脾气”:全都在最惹眼的位置摆满了“独伊佳”牌风干牛肉。继而,全市迅速掀起了“独伊佳”风干牛肉的抢购热潮。而这一切,总是围绕着一位有着“牛脾气”一样的人及他所从事的清真食品事业。他,就是赤峰独伊佳食品有限公司的创始人、总经理陈士庆。 At the beginning of July 2006, hundreds of supermarkets in Chifeng City of Inner Mongolia suddenly launched the “temper temper”: all in the most eye-catching position filled with “alone Yi Jia ” brand dried beef. Subsequently, the city quickly set off a “alone Iraqi good ” air-dried beef panic buying. And all this, always revolves around a person who has the “temper” and the halal food business he is engaged in. He is the founder and general manager of Chifeng Independent Yi Jia Food Co., Ltd. Chen Shih-Ching.