2003年,国产手机奋起直追,终于使销售额超过了整体市场份额的50%,第一次超过洋品牌。对于国产手机生产商来说,这确实是一件大快人心的事。力拼数年,总算把洋品牌的气焰打下去了。伴随国内手机市场走过的数载风风雨雨的摸索期,大部分国产手机企业都形成了相对“成熟”的品牌定位。所有在市场中立足的手机企业,几乎都可称之为名牌,即在老百姓的品牌词典里,都被或多或少地“记 In 2003, domestic mobile phone catch up, finally make the sales more than 50% of the overall market share, for the first time more than foreign brands. For domestic mobile phone manufacturers, this is indeed a big happy thing. Power fight for several years, finally put down the arrogance of foreign brands. Accompanied by the mobile phone market in China experienced several trials and hard-working period, most domestic mobile phone companies have formed a relatively ”mature" brand positioning. All in the market-based mobile phone companies, almost all can be called a brand name, that is, people’s brand dictionary, are more or less