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移动互联网上同时存在着营销创意的无限想象空间,可以利用手机应用、位置服务、手机支付、虚拟购物等形式,可以帮助企业打开一扇新的营销之窗。随着iPhone、iPad、Android等智能移动终端的火热,伴随着用户的构成和行为习惯的改变以及新应用程序的大量涌现,移动互联网开始成为新的营销信息传播的载体。这场变革和创新,为众多企业的营销带来新的机会:移动终端具有随身性,实用有趣的手机应用服务让人们大量碎片化时间得以有效利用,吸引越来越多手机用户参与其中;平台的开放也给手机用户更多个性化选择;基于信任的推荐将帮助企业打造出主动传播的天然SNS,快速形成品牌黏度。总之,移动终端正在成
There is an infinite imagination space for marketing creativity on the mobile Internet, which can help enterprises to open a new marketing window through mobile applications, location services, mobile payment and virtual shopping. With the fiery development of intelligent mobile terminals such as iPhone, iPad and Android, mobile Internet has become the carrier of new marketing information dissemination with the change of user's composition and behavior as well as the emergence of new applications. This revolution and innovation have brought new opportunities for the marketing of many enterprises. Mobile terminals have portable, practical and interesting mobile application services that enable people to effectively utilize a large amount of fragmentation time and attract more and more mobile phone users to participate. The platform The opening also gives cell phone users more personalized options; trust-based recommendations will help companies to create a proactive spread of natural SNS, rapid formation of brand viscosity. In short, the mobile terminal is becoming