不久前,曾看过中央电视台的报道,说上海的商厦在激烈的竞争中有所感悟,开始用市场的手段而非行政的手段加以调节,实行“错位经营”。由于找准了各自的定位,这些商厦便培育出自己的市场和消费群,各得其所,大家都有钱赚。如今的新闻界,尤其是报业,竞争情况犹如前几年的商厦,很有些无序竞争的味道,也应该像商界的“错位经营”一样,尽快实现“错位办报”。“错位办报”是报业改革的需要报业竞争,源自市场经济这个大背景。竞争,带来了动力,带来了压力,也带来了活力,确是有利于报业的发展和办报质量的提升,自然是一件好事。但问题在 Not long ago, CCTV has read the reports that Shanghai’s commercial buildings have felt somewhat in the fierce competition and started to use the market instead of the administrative means to adjust and implement “dislocation management.” As identified their own positioning, these commercial buildings will be bred their own markets and consumer groups, each has its own, we have money to earn. Today’s press, especially the press, has the same competitive situation as the commercial buildings of the past few years. The taste of some disorderly competition should be the same as the “misplaced management” in the commercial sector. As soon as possible, “misplaced newspapers and magazines” should be realized. “Dislocation newspaper” is the newspaper industry newspaper newspaper competition, from the background of the market economy. Competition, bringing power, bringing pressure, but also bringing vitality, is indeed conducive to the development of newspaper industry and improve the quality of newspaper, of course, is a good thing. But the problem is