改革开放20多年来．市场经济体制的建立逐步完善．企业的经营自主权越来越大．用广告来开拓市场已成为许多企业的自觉行为。广告越来越成为人们生活的重要部分,广告正以飞快的速度更广泛、深入地渗透到社会生活的方方面面．并以惊人的力量改变着大众的生活方式和思想观念。同时良好的经济环境,也为广告业的发展提供了充分而必要的条件。 More than 20 years of reform and opening up. The establishment of a market economy system has been gradually improved. Enterprises operating autonomy more and more. Advertising to open up the market has become a conscious behavior of many businesses. Advertising is increasingly becoming an important part of people’s lives. Advertisements are rapidly and widely penetrating into all aspects of social life. And with an amazing power to change the public’s way of life and ideas. At the same time a good economic environment, but also for the development of the advertising industry has provided sufficient and necessary conditions.