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经营≠买卖随着社会的进步,人类文明的发展。经营的内涵发生着深刻的变化。在人类刚近入文明社会时,经营就是买卖,就是交换产品,各取所需,满足物质生活的需要。而今,人类的需求已由温饱等物质需求向更高层次的精神需求发展。经营也不再是单纯的商品买卖。细心的消费者会发现,近几年来,许多大型百货商厦都开设了图书专柜或精品书屋,卖书再也不是书店的专利了。就图书进商厦而言,莫非又是出于消费需求上的考虑?恐怕这其中也未尝没有文化渗透的“嫌疑”。
Business ≠ Trading With the progress of society, the development of human civilization. The connotation of business has undergone profound changes. When mankind has just entered a civilized society, business is buying and selling, that is, exchanging products, taking each one’s needs, and satisfying the needs of material life. Nowadays, human needs have evolved from material needs such as food and clothing to higher spiritual needs. Business is no longer simply a commodity sale. Attentive consumers will find that in recent years, many large retailers have opened book counters or boutique bookstores, and selling books is no longer a patent for bookstores. As far as books are entered into shopping malls, is it because of the consideration of consumer demand? I’m afraid there is no such thing as cultural suspicion.