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新媒体的迅猛发展带来了社会连接关系和社会管理方式的深刻改变。微博作为社会化媒体同时兼具社交功能。为充分发挥官方微博在信息传播、情感沟通、凝聚认同、集结社会资源、维护组织形象等方面的功能,高校应以用户为本的指导思想统摄其建设,深入研究,遵循规律,从微博的矩阵建设、话语体系、互动推广等方面全方位着力,以提升微博的亲和力和影响力。
The rapid development of new media has brought about profound changes in social connection and social management. Weibo as a social media both social functions. In order to give full play to the functions of official Weibo in terms of information dissemination, emotional communication, cohesion and identification, gathering of social resources and safeguarding the image of the organization, colleges and universities should adopt the guiding ideology of users as the basis for their construction, conduct in-depth study and follow the law, The matrix construction, discourse system, interactive promotion and so on all-round efforts to enhance microblogging affinity and influence.