论文部分内容阅读
国内许多证券营业部的经营遭遇到了前所未有的挑战,面对新的形势,如何设计市场拓展策略,增强自身的生存能力和发展能力,显得尤为重要。本文通过对金融产品线、佣金定价、营销渠道和促销进行设计,以供在转型期间的证券营业部参考。
In the face of the new situation, how to design a market expansion strategy to enhance its own viability and development capability is particularly important for the operation of many domestic securities business departments. This article designs financial product lines, commission pricing, marketing channels, and promotions for reference by the securities division during the transition.