中国即将投放的国家形象宣传片在美国引发热论。《金融时报》援引公共关系专家理查德·埃德尔曼的话说,同宣传片相比,中国在国际社会的声望更依赖于其企业的表现。他说,过去数十年,索尼、丰田、三星、LG对日本和韩国树立“国家品牌”发挥了重要作用。正如日本前首相中曾根曾说过的一句经典话语:“在国际 The imminent launch of China’s national image campaign in the United States has sparked a hot debate. The Financial Times quoted public relations expert Richard Edelman as saying that China’s reputation in the international community is more dependent on the performance of its businesses than its videos. He said over the past decades Sony, Toyota, Samsung and LG have played an important role in establishing ”national brands“ in Japan and South Korea. As the former Japanese Prime Minister Nakasone once said of a classic discourse: ”In the international arena."