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论广告的文化特质──兼论广告业应建立的文化原则张激广告的本质属性规定了它是一种商业的宣传活动，而广告属性的多样性，又使广告除了商业的意义外，还具有文化等多重意义。广告的文化意义及其影响，已被越来越多的人们所承认和重视。分析广告的文化特质，澄清广告文化...
On the Cultural Characteristics of Advertising ─ ─ On the Cultural Principles to be Established in Advertisements ZHANG Qi The essential attribute of advertisements stipulates that it is a kind of commercial propaganda activity and the diversity of advertising attributes makes advertising not only commercial but also commercial With a variety of cultural meanings. The cultural significance of advertisement and its influence have been recognized and valued by more and more people. Analyze the cultural characteristics of advertising, clarify the advertising culture ...