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近几年,海量、及时、动态、开放的大数据成为各行业转型升级的关键词。大数据技术的发展,颠覆了各行业固有的运作模式,影响着各行业的产业转型与变革。在传媒领域,大数据的应用革新着社会化媒体乃至整个新闻传播业,推动着媒体的融合发展进程。
In recent years, massive, timely, dynamic and open big data has become the key word for various industries in their transformation and upgrading. The development of big data technology has subverted the inherent mode of operation of various industries and affected the industrial restructuring and transformation in various industries. In the field of media, the application of big data revolutionizes the social media and even the entire news media industry, and promotes the process of media convergence and development.